Monday, October 25, 2010

It was the best of times; It was the worst of times

I'm using the opening line from Charles Dickens' "A Tale of Two Cities" only because I am thinking of the differences a few years have made in the property market in Prague - perhaps everywhere nowadays.

Once robust, the market seemed to see no bounds.  Businesses started on a few Crowns because leasing and sales were booming and immediately generating cash flow which kept business owners in a lifestyle which they immediately became accustomed.  Business plans were not even a requirement for many.  Why?  They all knew what they were doing.  Hire a few girls for leasing flats in the center and houses around the International School and they'd be swimming in it.  Talk a few developers into letting your company represent their projects; help with designing the layouts that the buying public would like; implementing the right marketing campaign, etc, etc.  Every Tom, Dick and Honza got into the real estate agency business or worst, property development, it seems.  Every bank got on the mortgage band wagon.  And no one at any point thought about what might happen if a market correction occurred.  

And it did.  We went through a downturn that people tried to ignore at first.  Not one developer or seller recognized that pricing was high - too high, in fact, for the target group they should have been concentrating on - the locals - now that the foreign investors pulled out.

So the foreign owners are now wondering what to do.  Should I stay or should I go?  What kind of money can I get if I sell today?  What? A loss?  Ok, I'll just hang on for another year or so!  Yeah, buddy!  You don't realize it but that same development you're in still has a dozen flats to sell and they've been marked down 20%.  You're behind the eight ball.  You'll be competing with new product for at least another two years THEN another project down the street which will be coming out of the ground at lower prices. Plus the biggest hurt is that your rents don't cover your nut.  No one explained to you that local renters won't pay expat prices and that the expat market has more or less dried up.

It's called long term investment for a reason.  Hang in there.  The market will recover.  Never to the peeks (or volumes) we saw but it will level out; prices will normalize and rents will eventually improve.

But in the meantime.... will we see properties selling for below replacement costs as being seen in other parts of the world?  Will there be significant foreclosures hitting the market?

I believe that all of this is merely waiting in the wings.  Banks are holding out.  They do have developments that they continue to feed and developers they continue to support but they won't continue.  I think it will make itself known in 2011.  The so called vultures are hovering above.  These guys will come in and make deals - if they're not already meeting behind closed doors cutting deals - and we will see projects change hands and inventory being sold at lower prices.


2 comments:

  1. Hi John
    I agree with everything you say other than `You'll be competing with new product for at least another two years THEN another project down the street which will be coming out of the ground at lower prices.` I realize there is still a lot of vacant stock available and developers are willing to take a 20%-30% price hit on these which in turn determine the price of all stock BUT... there is little or no new stock being development presently nor has it been for the last 12-18 months so we will surely reach an equilibrium at some point in the next 12-24 months where demand outweighs supply and again prices are reflected in that?

    ReplyDelete
  2. You raise a valid point. There has been very little coming out of the ground over the last 12-18 months but several developers are moving forward with their plans to build. I think pricing today will affect or should affect their pricing and even their marketing strategies for the new developments. And what about the marketing and sale of their existing stock? So the question of equilibrium is very real... when will we reach that equilibrium? And IMHO, I don't know if we'll ever really have demand outstripping supply as we saw in the past.

    ReplyDelete