Tuesday, September 14, 2010

"You can't do today's job with yesterday's methods and be in business tomorrow."


It seems that almost every day some real estate developer or banker or agent is in the media trying to get us to believe that the market has turned and good days are just around the corner. They say prices are going back up 2-3% from last year but seem to forget that prices went down 15-20% from 2007 levels. Every one of them claims to be busy – a new development here, another phase there - so why do they seem so hard up. They may be busy, but are they making any money. A look at the market shows that the most important statistic for any developer (or agent for that matter) just sucks....liquidity.  No transactions = no money.

Years ago my parent’s dog had to have his leg taken off because of cancer.  If they didn’t take that step their beloved pet would have most certainly died. He sulked for a few days but then just seemed to decide that he was now a three legged dog and was going to make the best of it. He reset his thinking to the new reality and got on with doing what dogs do! (He lived a bit longer by the way...)

Of course if he was a "Developer Dog" he wouldn't have done this. Instead he would have looked at his stump everyday and excitedly barked..."look, it's growing back", "it's growing back"!  If we could speak pooch that would have been OK for a few days but after it not actually growing back we would have had no choice but to ignore him or put him out in the backyard.

Since it’s not legal in most places to chain the developers to the fence, we have to try and hope they can get this message metaphorically.  Stop looking at the last 10 years to forecast the future.  It ain't gonna work that way anymore, folks! Stop telling us that the old price is the right price.  We know it isn't.  Instead, adjust to the new reality and tell us what is really going to happen. Don't tell us prices haven't gone down if virtually nobody is selling anything.  Step up to the plate boys! We don't need promoters any more than we need pay phones or typewriters. We need experts not bullshitters.


1 comment:

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